Business & technology consulting for SMBs

Clarity in every flow.

Clarvena helps small and medium businesses across Europe analyze, digitalize and automate their business — from the first analysis to the day the solution runs on its own.

30 minutes, free, no obligation — you leave with ideas you can use either way.

  • All of Europe
  • Remote-first
  • English & Spanish support
  • Cross-industry

Experience gained at

  • Amazon Web Services
  • Microsoft
  • Oracle
  • Bitdefender

Certified

  • AWS Cloud Practitioner
  • Microsoft Azure Fundamentals
  • Microsoft 365 Fundamentals
  • ITIL Foundations
  • Oracle Cloud Infrastructure Fundamentals
  • INSEAD Value Negotiation

Services

Everything your business needs to run better

Six areas, one goal: a business that flows smoothly without you pushing every wheel by hand. Start anywhere — most clients begin with a single pain point.

Business Analysis & Strategy

  • Business & process audit (as-is / to-be)

    Get a clear picture of how your business actually runs today — and a concrete map of what better looks like.

  • Market, competitor & opportunity analysis

    Know where your market is heading, what your competitors are doing and where your real openings are.

  • Go-to-market strategy & sales pipeline design

    Launch or reposition with a plan: who to sell to, how to reach them, and a pipeline that keeps deals moving.

  • KPI definition, forecasting & performance dashboards

    Track the handful of numbers that actually predict your results — in dashboards your team will really use.

  • Pricing & commercial model review

    Find out where you're leaving money on the table and set your prices with confidence.

Business Workflow Design

  • End-to-end workflow mapping & optimization

    Every step from first contact to paid invoice, mapped and streamlined — nothing falls through the cracks anymore.

  • SOPs & operational playbooks

    Your best way of doing things, written down so anyone on the team can deliver it the same way, every time.

  • CRM selection & implementation (Salesforce, Dynamics, HubSpot)

    The right CRM for your size and budget, set up so your team actually uses it.

  • Sales, delivery & customer-success process design

    Clean handovers from sale to delivery to renewal, so customers stay with you and grow.

Complete SMB Digitalization

  • Digital maturity assessment & transformation roadmap

    An honest score of where you stand digitally and a step-by-step roadmap that fits your budget.

  • Tool & platform selection (Microsoft 365, Google Workspace, cloud)

    Stop paying for tools you don't need — get a stack that fits the way you actually work.

  • Cloud adoption advisory (AWS, Azure, Oracle Cloud)

    Move to the cloud with a plan sized for an SMB — no overengineering, no surprise bills.

  • Vendor & licensing negotiation support

    Someone who has sat on the vendor's side of the table negotiates your contracts and licences.

  • Team enablement & adoption training

    Your people confident with the new tools — because change only works if the team comes along.

Website Development

  • Presentation & company websites

    A fast, professional site that tells your story and turns visitors into enquiries.

  • Landing pages & campaign pages

    Focused pages built for one job: turning a campaign's clicks into leads.

  • Multilingual websites (EN / ES / RO)

    Reach clients in English, Spanish and Romanian with copy that reads native — not machine-translated.

  • SEO fundamentals, analytics & performance

    Get found on Google, understand what your visitors do, and load fast on any device.

  • Ongoing maintenance & content updates

    Your site stays current, secure and fresh — without you touching a line of code.

Process & Flow Automation

  • Workflow automation (Power Platform, Make, Zapier, n8n)

    Repetitive tasks handled by software — your team gets hours back every single week.

  • Reporting & data-flow automation

    Reports that build themselves and land in your inbox before you even ask.

  • Email, marketing & CRM automation

    Follow-ups, nurture emails and CRM updates that happen automatically, so no lead ever goes cold.

  • AI integration for business (Copilot, OpenAI, Gemini)

    Practical AI that answers questions, processes documents and qualifies leads for you — no hype, just hours saved.

Fractional Sales & Growth Support

  • Key account management as a service

    Senior-level care for your most important customers, without the cost of a full-time hire.

  • Partnership & channel strategy

    Partners and resellers that open doors your own team can't reach alone.

  • Contract negotiation support

    An experienced negotiator at your side for the deals that matter most.

  • Sales team coaching & onboarding

    Your salespeople ramp faster and close better, coached by someone who carried a quota at AWS and Microsoft.

Not sure where to start? That's exactly what the first call is for.

Book your free business consultation

Proof of Concept

Start small: validate before you invest.

Not sure a solution will work for your business? Get a Proof of Concept at minimal cost — a small, working version built on your real data and your real processes. If it proves its value, we scale it. If it doesn't, you've spent very little to learn a lot.

Request a POC
  • Fixed, minimal cost
  • Working solution, not slides
  • Clear go / no-go decision

How we work

From first call to working solution

  1. Free consultation

    A relaxed call where you talk and we listen. We map your goals and your biggest friction points. No obligation.

  2. Analysis & proposal

    We analyze your processes and tools, then send you a clear proposal: scope, timeline and price. No surprises.

  3. POC or pilot

    We start small — a proof of concept or pilot that shows real value before you commit to the full project.

  4. Full delivery & support

    We deliver the complete solution, train your team, and stay available so it keeps working long after launch.

About the founder

Enterprise experience, applied to your business

Clarvena was founded by Loredana Cristiana Năstase — a business and technology consultant with over nine years in enterprise tech. She has managed territories and key accounts at Amazon Web Services (Territory Business Manager, CEE), Microsoft (Customer Success Account Manager, Iceland & Benelux) and Oracle (ISV & Cloud Business Development, Iberia), with earlier roles at Bitdefender and Zitec, and currently serves as Country Sales Manager at Interway.

Those years taught her something simple: big companies win with clean processes and the right technology — and small companies can do exactly the same, at a fraction of the cost. Clarvena is that enterprise playbook, applied to SMBs: analyze what you have, design what you need, automate what repeats.

Connect on LinkedIn

Pricing

Simple engagement models

Every business is different, so final quotes follow the free consultation — but here is how engagements are usually structured.

Start here

Consultation

€200

Discovery and advisory to understand where you are and what to do next.

  • Free intro call
  • Business & process review
  • Written recommendations
  • Prioritized action roadmap
Book a consultation

Scale

Full Project

from €2,000

End-to-end delivery: from analysis to a solution your team runs daily.

  • Complete implementation
  • Team training included
  • Documentation & SOPs
  • Post-launch support
Discuss your project

Prices are indicative — the exact quote always follows a free, no-obligation consultation.

Testimonials

What clients say

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Testimonial coming soon — this space is reserved for a client's words.
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Testimonial coming soon — this space is reserved for a client's words.
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Contact

Book your free business consultation

Tell us a little about your business and what's slowing it down. You'll get a reply within one working day — and the first conversation is always free.